The rise of our moisturiser to the status of being our #1 selling product took us a little by surprise, but there it is on every report, so it's the kind of surprise we like a lot. Here's our introductory blog on it.
We are growing our retail outlet base almost every day, we have over 3,000 shops nationwide now but as you know, because you're reading this, we also sell online. Our tame nerds in the tech department have been going on about how we can all learn a lot about any of our products from their data.
The figure that might be of interest to you that we can see from our online sales is;
How many people who bought the moisturiser once bought it again?
Because...it's one thing to get someone to buy something once, it's the 2nd and subsequent purchases that prove that the product did what it promised right?
Our re-order rate of the moisturiser is 85%, that means that once people have tried it, 85% of them buy again and 15% didn't. This reasons for not buying could be anything from; it simply wasn't right for their skin type or they are using less frequently than the average. We can live with that.
We are not some leading major fashionable cosmetics brand, with supermodel endorsement and Photo-shopped advertising campaigns of impossibly flawless faces. The moisturiser is a simple and very natural formula. It doesn't contain any of those unpronounceable 'new breakthrough' chemicals, usually involving the word 'micro' somewhere. It's a straightforward natural product based on a lot of common sense thinking about the skin and magnesium and it's growth has been via word of mouth. (Not by supermodels although all of you are indeed gorgeous :-)
It has been specially designed to restore health to problem skin, if your skin is persistently reactive or sensitive, or visibly marred by acne, discolouration, dryness, or scars our moisturiser can really help.
All the ingredients work to reduce the visible signs of ageing; such as sagging, dullness, loose or puffy skin and of course, reducing those blemishes..
One of the other benefits of selling online is that it generates a lot of feedback from our wonderful customers and from this we learned that the moisturiser removes sub-cutaneous lumps and bumps, and several varieties of seborrheic keratosis (facial moles.) Although our other product the Ugly Bits Stick deals with the latter more quickly.
Most people have told us that they haven't stopped using their regular moisturiser completely either and they prefer to use it 2 out of 3 nights and then their normal moisturiser on the 3rd night. Whatever works is great by us.
So there you have it, it does what we claim it does and 85% of people reorder, there's some derma dharma in that there data and from that we can all learn about our products together, who knew? Personally I use it only 1 out of three days and keep an eye out for any exfoliating effects. (I also use it on my sore back and on the tops of my feet before bed as I find it helps me sleep, but that's another story.)
The bad news? The moisturiser can change ts levels of viscosity in extreme temperatures. That is - it can become almost liquid on a hot day in far north Queensland and become more solid during a winter in Melbourne. Many of you recommend keeping it in the top of the fridge. We could avoid this by adding chemical viscosity agents and preservatives, but it doesn't affect the effectiveness and, basically, we want to keep it natural. We still make this one by hand at our Head Office.
Another thing we hear (a lot) is that many of you use it as a hand cream, that it helps with sore joints and it fades away any ageing spots. Some of you think it is too rich (you're using too much at a time) so we are currently testing a lighter day-cream. More news on that one soon.
PS: Blue or Pink Box? No difference. Just experimenting with our SKIN range colours.
Written by: Trevor Fisher SRN (State Registered Nurse) and nerd.